Last updated: May 28, 2024
The following policy forms part of our Privacy Policy and should be read together with our Terms of use.
This policy explains what cookies are and which ones are used on our digital products, and for what purpose. It also provides instructions on how to manage your cookie preferences through your browser.
What are cookies?
Cookies HTTP are small text files saved by your web browser that collect information about your activity, including the pages you view, the content you consume, your preferred settings, and other actions you might take on the website. Some are necessary for the proper functioning of the site, while others are used to enhance its security or ensure an optimal user experience. Cookies can also help to better understand the performance of a site by analyzing user behaviour and functionality usage.
Other tracking technologies, such as pixels
Websites may also use tracking pixels (or pixel tags) to measure the reach of an online marketing campaign. Pixel tags are small images or graphical elements that are embedded in the code of a website, an email, or an online advertisement. A pixel tags often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of pixel tags associated with those cookies. Tracking pixels provide information on user behavior, conversion rate, and web traffic.
How we use cookies
We use cookies to recognize you when you come back to our different digital products. Cookies help us identify you on a website, remember the items you’ve added to a virtual cart, or resume a film you started watching during your last visit.
We also use third-party cookies to measure and enhance the effectiveness of our digital products and their user experience. These cookies help us analyze the performance of our platforms and how you interact with them.
NFB’s websites may be accessed from or link to third party websites (such as YouTube, Twitter, Facebook and other social media), and those websites may also use cookies; however, the NFB is not responsible for these third-party cookies. You should consult those websites for information about their privacy practices.
Cookie declaration
Below you’ll find a list of cookies used by the NFB on some of our digital products.
Necessary cookies
Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without them. These cookies do not save any identifiable data.
| Cookie origin | Cookie name | Description |
| NFB.ca | sessionid_archives op_browser_state Sessionid csrftoken | These cookies are related to our web-development platform, Django, which is used to manage nfb.ca. The first three files allow the website to function properly. The last file (csrftoken) is used to prevent cross-site request forgery. |
Advertising cookies & pixels
Advertising cookies are used by third-party platforms to track visitors across websites (e.g.: Facebook, YouTube or Twitter). Their intention is to display ads that are relevant and engaging for the individual user.
At the NFB, we don’t display any ads on our websites. We use these cookies and pixel tags as a tool to analyze the performance of our marketing campaigns on these third-party platforms.
| Cookie origin | Cookie name | Description |
| YouTube | VISITOR_INFO1_LIVE yt.innertube::requests yt.innertube::nextId yt-remote-device-id yt-remote-connected-devices YSC | Installed by YouTube, the first cookie helps measure bandwidth, which determines whether a user will get an older or newer version of the player interface. The five other cookies are used to store the video preferences of a user on the YouTube platform, or on embedded YouTube videos on a third-party platform. |
| fr _fbp | Installed by Facebook, these cookies are used to target ads shown to users based on their behaviour across the website, by leveraging Facebook Pixel, Facebook Social plugins or Facebook ads. | |
| Doubleclick.net (Google) | IDE test_cookie | These Google cookies allow targeted ads based on the user’s behaviour on the website and according to their profile. The test_cookie is used to determine if the user’s browser supports cookies. |
| Mathtag.com (MediaMath) | uuid mt_misc mt_mop | These cookies are installed by MediaMath, a partner of the Cision platform used by the NFB, to avoid having the same ads shown repeatedly, ensure relevant advertising, and synchronize the visitor ID with a limited number of trusted exchanges and data partners. All data collected by MediaMath and Cision are completely anonymous and they are not used to personally identify you. |
| t.co (Twitter) | muc_ads personalization_id | Twitter installs these cookies to integrate and share features for social media and to store information about user behavior on the website for tracking and targeting purposes. |
| Rubicon Project (Magnite) | c | This cookie is installed by Rubicon Project (Magnite) to control synchronization of user identification and exchange of user data between various ad services. |
| Bell Universal (soon to be retired) | Bell Universal Pixel | This pixel tracks user behavior, web traffic and conversion from links or ads published on Bell Media online platforms. |
| TTD Universal (soon to be retired) | TTD Universal Pixel | This pixel tracks user behavior, web traffic and conversion from links or ads published on TTD Universal platforms. |
| csrf_token csv edgebucket loid session_tracker token_v2 | When we add a Reddit Pixel on our website, Reddit may install these advertising cookies to measure the effectiveness of ads on their platform and to show users more relevant advertising on Reddit. The placement of these cookies is controlled by the third-party sites (in this case, the NFB). Learn more |
Statistics cookies
Statistics cookies help us understand how visitors interact with our websites by collecting and reporting information anonymously. These cookies provide information on visitors, bounce rate, traffic sources, etc.
| Cookie origin | Cookie name | Description |
| C212.net (Cision) | jsessionid | This cookie is installed by Cision, our public relations and media-monitoring services provider. It tracks users’ paths (or sessions) by assigning them an anonymous session ID. |
| Vimeo | vuid | This cookie is installed by Vimeo to collect analytics tracking information by adding a unique ID to embedded videos on our websites. |
| Google Tag Manager Google Analytics | _gat_UA-* _gat_gtag_UA_* _gcl_au _ga _ga_* _gid | These cookies, installed by Google Analytics and Google Tag Manager, calculate visitor, session and campaign data. They also keep track of our website’s usage for analytics reports. The cookies store information anonymously and assign a randomly generated number to recognize unique visitors. |
| Google Signals | Cookies from Google Signals collect information on users’ location, search history, YouTube history, as well as data from third-party websites. They provide statistics about user behaviour accross all their digital platforms. | |
| YouTube | CONSENT | YouTube installs this cookie via embedded videos on our websites to register anonymous statistical data. |
Functional cookies
Functional cookies allow certain specific features to work, such as user preferences, content sharing on social media, saving comments, or any other third-party features.
| Cookie origin | Cookie name | Description |
| Cloudflare | __cf_bm | This cookie, installed by Cloudflare, supports Cloudflare Bot Management, which protects our website from bad bots. |
| NFB.ca | nfb_nav cookies_banner | This cookie is installed by the NFB and saves a user’s preference regarding the website’s navigation menu (expanded or collapsed). This cookie is installed by the NFB and used to stop displaying the cookie consent banner to a user who’s already read and agreed to the terms. |
| Facebook (Meta) | locale | This cookie from Facebook (Meta) enhances the user’s browsing experience on the website, and to provide the user with targeted advertising while using Facebook’s social media platforms. |
| Polylang | pll_language | This cookie installed by Polylang, a WordPress plugin, to remember the language selected by the user when returning to the website, as well as to get language information when it’s not available in another way. |
| SoundCloud | sc_anonymous_id | This cookie by SoundCloud enables the SoundCloud player. |
| reCAPTCHA | This cookie installed by Google helps differentiates between humans and internet bots. It collects different user data, including IP addresses, user agent strings, and browser info. It can be used to put together a profile of users’ online activities. Google can track user browsing habits to construct behavior profiles. If users are signed into their Google accounts while using reCAPTCHA, Google could link collected data to their personal profiles. Google’s reCAPTCHA data collection practices are not made clear to users. |
Performance cookies
Performance cookies are used to understand and analyze key performance indicators on our websites, which allows visitors to have a better user experience.
| Cookie origin | Cookie name | Description |
| Google Universal Analytics | _gat | This cookie from Google Universal Analytics restrains request rate and thus limits the collection of data on high-traffic sites. |
| NFB.ca | UIUX_UserState | This cookie is installed by the NFB to analyze user behaviour on the website for the purpose of optimizing the user experience. |
This pixel tracks user behavior, web traffic and conversion from links or ads published on Bell Media online platforms.
Cookie management and preferences
If you do not wish to have cookies saved to your computer by the NFB, please disable cookies in your browser settings. Note, however, that this may limit/affect your experience with the NFB’s digital products.
Please refer to your Internet browser’s user instructions to learn how to do this:
If your browser’s not on this list, we invite you to visit the browser’s website to find out more.
If you’re willing to accept cookies but would like to be notified first, you can set your browser to send you a warning prompt. Refer to your browser’s help documentation to learn how to do this.
You can also use your browser’s private mode to access a website. The private mode ensures that all cookies will be erased as soon as you close the application. Check out your browser’s settings for additional options.
The NFB invites you to stay informed and to protect your privacy on the Internet.